
Your Role
The Marketing Specialist needs also to develop core marketing content to be used for the marketing activities but also as sales collateral material. For these tasks, the Marketing Specialist must understand and adhere to corporate standards and guidelines.Your Responsibilities
- In line with the objectives of the Global Marketing Plan and local requirements for Japan and Taiwan, develop local marketing strategies, omni channel campaign design, implementation & optimization.
- Research assigned markets, understand SWOTS, its personas and their respective pain points & develop customer segments in order to create best in class marketing tactics in the defined key countries.
- Work closely with Centre of Excellence on content strategies and - calendars, and (digital) marketing KPI's & optimization of those on a continuous basis and also with external agencies, including the creation of briefings and follow up on the process and campaigns end-to-end.
- Work closely with key stakeholders on global and local level.
- Define KPIs per campaign, monitor them and provide regular reports and analysis of campaign performance to respective stakeholders and set-up regular exchanges on marketing developments.
- Develop core marketing content for the relevant solutions in the portfolio.
- Plan and execute webinars and participation in selected exhibitions in close collaboration with local stakeholders and the CoE.
Your Skills and Experiences
- Proven experience with persona creation, lead generation campaign design and implementation, account segmentation.
- Proven experience in paid media- and creative - brief creation and implementation.
- Proficient in marketing research and statistical analysis, as well as A/B testing.
- Strategic thinking, with proven Omnichannel marketing execution and related KPI's management.
Good Reasons to Join
At Kuehne + Nagel, you can utilize and refine your relationship management skills and specialized business acumen as part of a committed and dynamic sales team. We offer extensive trainings and education for professional development, competitive remuneration, and ample opportunity to engage, collaborate and lead with a truly global network. Our employees particularly appreciate the high degree of creative freedom, the fluid transfer of responsibility and international career exposure. Success comes with the people who make it possible, which is why we do our best to take you on board for the long term. Together, we will win the future!
As an employer, Kuehne+Nagel stands for equal opportunity and we are committed to diversity in our teams. We believe that you can make a valuable contribution to Kuehne+Nagel and look forward to receiving your application.
Rubaiyyat, Rafi
rafi.rubaiyyat@kuehne-nagel.com
Location
Share this opportunity
Success!
Successfully subscribed for similar jobs
Failure!
Similar jobs
Jobseekers also viewed
-
Freight Logistics & Customer ServiceSea Logistics Implementation Project Specialist
Professionals Permanent JP2161383
You will be joining our Customer Implementation Team to add your project leadership expertise + skills to the delivery of Operational Excellence.
-
-
Sales & Account ManagementGlobal Key Account Manager - Global Japan Development
Managers Permanent SGI2164252
The Global Key Account Manager is responsible for the end-to-end commercial customer journey (any relationship management and business development activities) related to his/her dedicated portfolio of accounts in the assigned scope of responsibility plus potentially additional accounts to manage as Network Key Account Manager.
-
-
Freight Logistics & Customer ServiceIntegrated Logistics Head of Business Development Japan
Managers Permanent SGI2142596
Business Development Manager is the sales executive responsible to develop new Integrated Logistics business within Japan.
-
-
Freight Logistics & Customer ServiceSea Logistics, Operational Key Account Manager
Professionals Permanent JP2128221
You will be part of our Operational Key Account Team and drive Operational Excellence + Process Improvements to maximize satisfaction of our Key Customers.
-
-
Contract LogisticsNational Contract Logistics Quality Manager
Managers Permanent JP2127644
You will be part of our Contract Logistics team, adding your leadership + quality assurance skills to the delivery of operational + customer excellence.
-